How do you persuade brands that you have the perfect event sponsorship opportunity for them? But in most cases, you have the analytics and understanding of your audience and are best placed to offer tempting solutions. Sao Tome & Principe Sponsors may also engage attendees with their brand messages on vending machine displays. Tonga Lebanon Of those surveyed, almost half (42%) said that sponsor satisfaction was used as a measure of success. What is a sponsor for an event? They enhance the attendee experience and bring them value, while it allows you to do more with less. You need this document to speak for you. Having started its partnership in 2008, Mercedes-Benz took the leap to become a global sponsor in 2014, after seeing great results. Know Your Audience Profile Inside Out to Harness Big(ger) Bucks Providing this information in near real-time will help them trust your operation. This is primarily because event planners are often not comfortable with the sponsorship process and finding the right sponsors. After all, you may have the occasional sponsor who has very exacting needs or vision for a package. As Chris Baylis, President and CEO of the Sponsorship Collective, says, ⦠Pick up as many as you find, even if they are not current. We take a look at some of the most successful event sponsorship examples, identifying partnerships and long standing relationships that brands have had with events for powerful and lasting impact. Feel free to re-read this guide if you need to. Most event attendees are there for the networking value they can get from the exposure. Of marketers that are currently using event software, most (80%) do not have trouble proving ROI. It’s clearly much easier to convince a prospect if they are already companies willing to sponsor events and predisposed to buying sponsorships. Providing value to sponsors, especially in the virtual domain, is a challenge among event planners. Portugal The more specific and focused a letter is, the more likely a business is to give its funds, goods or time. Chile You have put in the hard work and research and have given some serious thought to what you have to offer sponsors and at what price. They also had an outdoor selfie station and DJ booth which enticed attendees to come and speak to a member of their team to discuss their offerings as well as a networking “living room” complete with charging stations. Number of interactions recorded by the sponsor, 3. Now that you know what sponsors want, how to make them happy, and how it should be a symbiotic relationship that benefits everyone, here are 50 event sponsorship ideas to get you started: Give your sponsors the option to sponsor a lounge or charging station. Croatia To Enhance Trade Relations/In-Kind While you may think it sounds accommodating, it can be construed as putting all of the work to design a sponsorship on the person who’s already writing the check, instead of coming up with appealing ideas to inspire them. Organizers will send push notifications to attendees during their events. In 2016, Sunglass Hut also created a pop-up shop in the center of fashion week in Brewer Street to engage directly with their demographic, answer questions and promote new ranges. There are some industries which can be characterized as “hyper-competitive”, like car insurance, soft drinks, beer, and apparel. As far as sponsorship opportunities, Amazon does a great job of outlining the exact benefits partners will receive for each of their seven packages and highlighting past sponsor success. COULD EVENT APPS HOLD THE KEY TO EVENT SPONSORSHIP? Having communities showing up at your event presents incredible sponsorship opportunities.
Banish bronze, silver and gold event sponsorship packages right now For instance: The more money an organization pays, the more benefits they receive. The building hosts a Blue Room Member’s Lounge which creates an exclusive area during the annual film festival and Bell have offered experiences each year. Simple things like branded key cards can be an easy way to extend sponsor messaging beyond the event plenary sessions. The customer may decide to attend your event because they trust the sponsoring company. One strategy companies use to break into new markets is building relationships with the community. Sponsorship is a give-and-take relationship. Encourage them to personalize things and not send out giant email blasts to everyone. For the most lucrative packages for all stakeholders, you want to create something enticing that suits everyone’s needs. Consider extending the theme to your event decor for more impact. Understand the data: Note any companies that have had involvement or attended the event in some small way, that could become a potential sponsor. Rarely are ticket sales alone enough to break even—at least not while keeping ticket prices affordable. 8. If the event has run before you will have a wealth of valuable information that you can use to your advantage. These sponsors will often be businesses who do not deal with repeat business. Spreading their mission is more important to them than their logo. Calling up, chasing, and sending proposals is perfectly acceptable when you are trying to push the idea to your sponsorship audience. Advertisement How can you solve the issue of attendees waiting in line for hours? SXSW writes articles about the innovative things their top sponsors are doing and what visitors can expect to see from them. Having said that, explaining to the sponsor that “X” number of attendees will see the sponsor’s signs and message, is always a positive. What type of event are you producing? Every event ⦠Go for the Long-term Sponsorship Commitment Tips for Event Sponsorship Proposal . Look at these sponsors as business partners and you’ll be more successful in landing them. Is health important to them? keyboard_arrow_right Sponsorship revenue was also an important factor for around a third (32%) of eventprofs. Your event needs to offer what potential sponsors are looking for, and come up with groundbreaking and worthwhile event sponsorship packages to attract more sponsorship revenue. Your sponsor’s brand is hurting. Mini-events like after-parties and dance parties can create several sponsorship opportunities. Budgets and business needs change. To set yourself apart, step up your event content game and become recognized as valuable in the community, industry, or the place to be for your target demographic. Dominica As more events become virtual and hybrid, these packages will need to be even more impressive because it’s harder for your potential sponsors to visualize your event and the value they’d get out of it. If you’re giving back at your event, your sponsor may want to donate time or resources as part of the community. Sponsorship Letter Templates Itâs actually pretty common as event sponsorship letter are also a chance for sponsoring organizations or corporations to promote themselves further, more so when itâs for ⦠You can also offer sponsor-themed professional headshots service to interested attendees. There are many more products and services consumers will use during their non-work day and this can provide a compelling reason for a sponsor to want to connect with your event. Sponsors want the evidence that their investment paid off. St Lucia Instead, shift your attention to how your event can help sponsors achieve their objectives. Select your country According to 39% of planners, engaging attendees is the most crucial element of planning live experiences, so this technology can help you deliver engaging and memorable brand experiences. But if your event runs for a set number of weeks or a season, looking for sponsors who will become true partners will save you the headache of the administration of switching horses midstream. The reason you take this tack is that it will help them easily envision their own success. Brands often will sponsor an event simply to block one of their competitors from doing so. If they like what you’re offering, consider approaching them with additional opportunities that provide even greater exposure. Your letter must convince the sponsor that it's worth contributing ⦠Why? EventMB does not share your data. Russian Federation keyboard_arrow_right show a return on investment and;
Seeing this as an ongoing relationship. 7. Hong Kong Think about any pain points or areas that you want to make changes and improvements at your event to trigger genius sponsorship opportunities that can address them. Swag bags are a classic sponsorship opportunity, and they’re still one of the greatest too. offer the brand a way to get seen doing things like giving back and connecting. Bulgaria Get to know your audience better to find a perfect sponsorship match: Research the reach of any other events and compare it to yours. Successful event sponsorship packages contain something for everyone, you, your attendees, and your sponsors. Before you send your first email or pick up the phone you need to know what specifically you can and can’t offer to sponsors and what value you expect to receive in return. Surveys help planners justify their event ROI, discover new opportunities, and uncover attendee sentiments. exhibiting your reputation as a quality event is key to landing a sponsor like this. Singapore So it’s important to find a platform that allows you to create a great website to attract sponsors. GitHub Universe is THE conference to attend if you work in software development. Bizzabo Blog Staff | Dec 22, 2020 7:15:00 AM, Bizzabo Blog Staff | Dec 21, 2020 1:15:00 PM, Bizzabo Blog Staff | Dec 21, 2020 12:00:00 PM, ticket sales alone enough to break even—at least not while keeping ticket prices affordable. You want them to support you for your season, you need to show them this relationship is important to you and you can do that by creating something just for them. One of the biggest ways to up your game in the eyes of a sponsor is to harness the opportunities offered by social media to enable spontaneous communities to flourish around your event. This is next level sponsorship and a beautiful partnership that is breaking barriers by successfully coexisting in the same event niche, bringing extreme sporting events greater coverage and powerful sponsorship opportunities for both sides. While organizers should use content, gamification, personalized messaging, and other forms of memorable attendee engagement tactics, a swag bag can be a tangible, memorable experience. In exchange, participating event attendees would get sponsored white papers. How sponsoring your event can help them meet their marketing objectives. They also had an outdoor selfie station and DJ booth which enticed attendees to come and speak to a member of their team to discuss their offerings as well as a networking “living room” complete with charging stations. In the previous section, we touched on in kind gifts in the context of food ⦠If that’s the case, you’ll probably need to divide the sponsorship request quarterly or have some other way of designating a set time commitment. A great pace to start is by reading this post and following the guidance from event planners that have been successful in attracting sponsorship investment into their events. The banner could convey information to help your attendees get to the event. The real question is, Can you get sponsors to work with you on creating value? The decision to invest in your event will only happen when the brand (big or small) believes doing so will help it achieve one or more of the objectives listed above. They will see you as a partner in their success and will want to invest more heavily in your event. For example, you can add lower thirds and other visuals like sponsor logos on transition slides or even promo videos that play between sessions. Event attendees need their phones and other mobile devices to receive push notifications, interact with the event's content, and more. Kuwait If you have asked the tough questions, such as, “What didn’t go as well as you had hoped?” or “How could we do better next time?” this will be extremely useful in refining for the future. WiFi is often a problem for events. Brunei The sponsors of the event are Mastercard, who are in their 20th year of being the headline sponsors of the awards, showcasing the long-term partnership that has been mutually beneficial for two decades. Attendees enjoy photo booths and sponsors can benefit from this interest. If you’re looking for bleisure (business/leisure) activities to give your attendees a better experience, sponsored city tours can be a nice relaxing and entertaining departure from a brain-taxing event. Get a sponsor to pay for scooters. Many vendors have been burned by sponsorships that don’t get them the attention they expected. keyboard_arrow_right You want them to use their creativity but ensure they know you are using yours. Pour over event feedback and particularly any feedback from sponsors. For instance, if you want to bring in a top-notch speaker but their fee is out of reach or you want to add a new lounge area to your conference, by identifying the cost and working with a sponsor you can enhance your event and achieve things that would otherwise be impossible. Luckily, event sponsorship has evolved since then. Event sponsorship doesn’t always have to be cold, hard cash. Centerpieces are a classic branding opportunity. To Increase Awareness with their Target Market These also make great places for meetings and creative sessions. Projection mapping isn’t new, but it’s also not widely used and offers a lot of novelty. They may even be interested in multiple years or multiple events if you can promise exclusivity or making them the “official ____” of your event.
Have you taken advantage of the incredible number of developments in technology to support better event ROI metrics? List every event sponsor you have ever had, what they paid/gave and what they got in return. So far, over 1,800 of Red Bull (or Sponsored Red Bull) events have used GoPro cameras to capture the best footage to showcase. Data in terms of attendee behavior, actions and demographics Events go through a lot of bottled water so it would be silly not to exploit the opportunity. googletag.cmd.push(function() { googletag.display('div-gpt-ad-1319577-1'); });
Get a sponsor to pay for scooters. Guatemala Make sure your bottled water is sponsored. A shout out on the main stage often isn’t even heard. Alternatively, a virtual swag bag lets sponsors monitor the interest in their deals more scientifically. Offer sponsors the opportunity to make a first impression as visitors arrive at an event. This means that you need to build a list of well-matched organizations to approach. To Target a New Customer Group You may decide to capitalize on this photo experiences by including props. This idea has been used successfully at the European Pirate Summit. Romania Think about how you can deliver better experiences by means of more innovative opportunities. In fact, 37% of event professionals agree that providing value for their sponsors is a challenging aspect of planning virtual events. Don’t forget to promote them on your social media channels. Interested sponsors can continue to feature in your email list messages, forums, breakfast meetings, post-event surveys, meetups, discussion groups, and other ongoing attendee-facing channels. Motivation. Since networking is such a pivotal part of an event, you can use tons of networking ideas from those we’ve shared to drive sponsorship revenue. keyboard_arrow_right Many companies are looking for ways to show their “softer” side and are exploring options on the best way to do this. While 10% of event profs feel that sponsor retention rates have stayed about the same, 17% say they are decreasing, and 53% of planners agree that finding sponsorship is a challenge. An event planner who will help them smooth out whatever needs they may have with local government commissions or the city for recurring events would be the type of person they’d enjoy partnering with. {Make your sponsor know why you need this sponsorship ⦠But there's one topic we still need to discuss: proving ROI to sponsors. Due to the hyper-competitive industries they operate in, brands such as Pepsi and Nike sponsor hundreds of different types of events each year. To be truly flexible you need to be able to offer your sponsors a range of ideas that can be shaped to better suit their needs. Download one of these event sponsorship proposal designs today. If your potential sponsor’s main competitor has been coming to your event for years, you need to tell the potential sponsor. Most brands, even smaller ones, set aside dollars each year to spend on corporate social responsibility. Andorra keyboard_arrow_right Investigate what others are saying on social media about your sponsors. Spain But they also offer other options, like in 2015 when they set up a photo booth to encourage customers to capture themselves trying on their products, promoting the event hashtag #driveintofashion. Male/female ratio There are a few clues that can help you assess the companies that are more likely to listen to your sponsorship approach and those that will be a waste of time. Walk through the scenarios. This harms your event because it precludes you from having healthy relationships with more brands willing to engage with your audience. It places the head marketer in the hero seat, which is a much more intoxicating thought than merely paying money to your company. Consider providing a sponsored craft area to help attendees unwind whilst keeping them fully engaged with the event. keyboard_arrow_right Align a sponsorship with the mission behind the brand. Pride events are supportive of the LGBTQ community and held as a show of solidarity, so when Delta Airlines became an official sponsor they networked a variety of events throughout the US all at once. These sponsors will often be businesses who do not deal with repeat business. For example, the sponsorship prospectus for Open Data Science Conference’s Virtual AI Expo includes a section dedicated to reasons that a virtual expo is actually an even better investment for sponsors. But in general, do your best to communicate value. Greece Your sponsor wants to expand its customer base. Branded Restrooms, Waste Management, and Waste Disposal Containers Use Brand Dollars to Pay for Star Speakers You can: give them something fun to sponsor. This idea has been used successfully at the European Pirate Summit. Some sponsors may know you and your audience.
For example, it might be a B2B event, but wouldn’t it be interesting to share with a sponsor what the audience like to do outside of their working hours too? Follow these tips for creating knockout sponsorship programs for your recurring event. Feature them in a video recording of the event and posted it on your site and social media outlets, including YouTube. Second, exclusivity breeds desire. Theyâll want your event ⦠Somalia I want more awesome content like this from EventMB! You want to have branded signage of each participating sponsor right beside the trees. Bolivia Syria Iraq SXSW writes articles about the innovative things their top sponsors are doing and what visitors can expect to see from them. Sponsors who sell a product or service that has a long sales cycle may enjoy having the same crowd visit each week because they can begin to build a following and reach out. The real question is, can you get sponsors to work with you on creating value? keyboard_arrow_right Brand the walls This is something that was created specifically for them. Consider extending the theme to your event decor for more impact. This level of detail will allow potential partners to see if their target audience aligns with yours.
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